Cookie Policy

This Cookie Policy explains how Moksha Wellness Studio ("we", "us", or "our") uses cookies and similar technologies when you visit our website at https://moksha-wellness.com/. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. How We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our website for analytics, advertising, and other purposes.

3. Types of Cookies Used on Our Site

Cookie Name	Provider	Purpose	Duration	Type
session_id	Moksha Wellness Studio	Maintains user session security and authentication.	Session	Essential / Security
_ga	Google	Used to distinguish users and session count.	2 years	HTTP Cookie
_ga_*	Google	Used to persist session state.	2 years	HTTP Cookie
_fbp	Meta Platforms, Inc.	Used to deliver and track ads on Facebook/Instagram.	3 months	HTTP Cookie
_ping	Pinterest	Used to track website conversions and optimize ad groups.	1 year	HTTP Cookie
_gcl_au	Google	Stores ad clicks and tracks conversions across domains.	3 months	HTTP Cookie
csrftoken	Instagram	Helps prevent Cross-Site Request Forgery (CSRF) attacks.	1 year	HTTP Cookie
__cf_bm	Cloudflare	Bot management and fraud screening.	30 minutes	HTTP Cookie

4. Third-Party Service Integrations

Our website integrates with the following third-party services which may set cookies, compile tracking pixels, or collect telemetry:

Google Analytics 4 (GA4) (Analytics)

We use Google Analytics 4 (GA4) for the following purpose: Tracks website traffic and visitor interactions to measure site performance and user engagement.

Data Collected: IP address, pages visited, time spent, device specifications, browser type, and location details.

For more details, please review their privacy policy: Google Analytics 4 (GA4) Privacy Policy

Google Search Console (Analytics)

We use Google Search Console for the following purpose: Helps monitor, maintain, and troubleshoot the website's presence in Google Search results.

Data Collected: Search terms, impressions, search queries, indexing logs.

For more details, please review their privacy policy: Google Search Console Privacy Policy

Facebook Pixel (Advertising)

We use Facebook Pixel for the following purpose: Measures effectiveness of Facebook advertising campaigns and delivers targeted ads to past visitors.

Data Collected: Actions taken on the site, page views, IP address, user-agent, Facebook user ID.

For more details, please review their privacy policy: Facebook Pixel Privacy Policy

Pinterest Tag (Advertising)

We use Pinterest Tag for the following purpose: Tracks conversions and delivers targeted campaigns to visitors based on their Pinterest interest signals.

Data Collected: Web interactions, page views, Pinterest account indicators, device details.

For more details, please review their privacy policy: Pinterest Tag Privacy Policy

Google Ads (Advertising)

We use Google Ads for the following purpose: Delivers advertising remarketing and tracks actions taken after clicking Google search ads.

Data Collected: Click details, ad events, conversion pages, IP address.

For more details, please review their privacy policy: Google Ads Privacy Policy

Instagram (Meta) (Social Media)

We use Instagram (Meta) for the following purpose: Displays Instagram feeds, embeds Instagram content, or redirects to Instagram profile.

Data Collected: IP address, content interactions, device details, profile identifiers.

For more details, please review their privacy policy: Instagram (Meta) Privacy Policy

Flodesk (Email Marketing)

We use Flodesk for the following purpose: Powers newsletter registration forms and delivers customized, aesthetic email campaigns.

Data Collected: Email address, first name, subscription timestamp, IP address.

For more details, please review their privacy policy: Flodesk Privacy Policy

Cloudflare (Infrastructure)

We use Cloudflare for the following purpose: Secures connections, caches assets, filters malicious bot requests, and protects against web exploits.

Data Collected: IP address, request headers, client security details.

For more details, please review their privacy policy: Cloudflare Privacy Policy

5. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.

As the options to refuse cookies through web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. Here are links to instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

6. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at sarah@moksha-wellness.com.